Paul Handley, Campfire
Paul Handley

Principal Consultant

Paul has over 25 years of driving strategic innovation across a wide range of sectors, including several major multi-national blue-chip organisations. Paul is CEO of the Campfire Marketing Group, including CEO Strategy Partner of Campfire Marketing Ltd.

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Prior roles include being MD and strategic lead of 4 major UK agencies / consultancies and a partner in the multinational consultancy group, Cello Plc.

Paul’s specialism is in customer / supporter experience mapping and development and is behind the engagement journeys of over 30 major organisations. Paul is qualified in both Marketing and Software Engineering, making him a marketing strategist with an eye on the implications of the evolving role of technology.

Paul prides himself on being approachable, engendering respectful two way relationships with all clients and staff.

Nick Thomas

Principal Consultant

Nick is Executive Creative Director at Campfire. Over his career he has co-founded and helped establish three successful creative agencies – WHAT Direct, Target Direct (now Signal) and Campfire Marketing. His specialism is creating multi-media campaigns and his work has been recognised with over 90 creative national and international awards.

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Nick is a regular speaker at creative conferences such as the DMA, IOF and IDM and has also run courses in creativity and presentation techniques for the IDM.

Nick’s passion is working with clients and agency specialists to help them think bigger and braver – and making the creativity fun!

Helen Fleming


Helen has over 15 years experience in championing and driving innovative solutions for her clients across a range of sectors from telecommunications, finance, beauty and the charity sector.

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Helen is a psychology graduate who is fascinated by human behaviour – with specific interests in motivations, group and cultural dynamics and principles of behavioural economics.

She is passionate about delivering the most impactful creative work and media solutions for her clients to drive results – keeping a keen eye on the sector, and beyond, for inspiration.

Alice Jones


Alice is a professional planner with an inquisitive mind, always striving for the best outcomes for clients. She enjoys a challenge, drawing upon her experience across not for profit, finance, and automotive sectors to deliver innovative solutions.

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Alice successfully completed the IDM Postgraduate Diploma and is keen to keep on learning from experiences and people along the way.

She’s a big believer that the best solutions come from teams and minds joining together and seeing the bigger picture. Always on the look out for inspiration, whether this be from within the sector, in the public eye, or beyond.

Jeff Gould

Associate Consultant

Jeff has 20 years experience as a strategic innovation leader in the third sector.

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Formerly Head of Innovation at the RNLI for five years, his charity journey has taken him from building creative corporate partnerships with cultural organisations at Arts & Business, sponsorship director for festivals in Mumbai and Petra, service design for a national mental illness charity via Lifeboats.

Ready to create the future?